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Alé

Brand identity

Client
Alé
What we have done
Advertising
Corporate identity
Identity
Packaging
Photo
Social
Sector
Sport

Communication for Alé conveys the brand’s young, sporty, brave and irreverent spirit.

Heads developed a rebranding campaign generating changes to the product, packaging, advertising and digital presence.

The key element is the colour graduation, which suggests speed and forward tension and also contains within it the two worlds – female and male – that the brand speaks to with equal interest.

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Collaborators
Photo
Manolo Sinibaldi
Do we collaborate?
Contact us