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Avis Nazionale

Advertising campaign La prima volta

Client
Avis Nazionale
What we have done
Advertising
Campaign
Digital
Photo
Special project
Video
Sector
No profit

Avis Nazionale is the biggest volunteer-based association in Italy: it promotes blood donation, solidarity, active citizenship and a healthy and sustainable lifestyle. Heads has worked with it since 2014.

There are many “first times” in our lives: experiences we may at first find daunting, which end up giving us great emotions and happiness. This is the meaning behind the campaign La prima volta (The first time): a video of great intensity and simplicity directed by Marco Mucig and DOP Francesco Dolfo, shows stories of little successes.

The campaign also inspired a literary contest that invited the public to tell us about an important “first time” in their life. The results were then collected in the book Ogni volta è la prima volta, curated by Pordenonelegge and published by Marsilio.

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Dalla campagna ha preso spunto anche il contest letterario che invitava a raccontare una prima volta importante nella vita e da cui è nato il libro Ogni volta è la prima volta, curato da Pordenonelegge e pubblicato da Marsilio.

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Collaborators
Photo & video
Marco Mucig
Photo
Francesco Dolfo
Do we collaborate?
Contact us