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Avis Nazionale

Alfabeto della Solidarietà

Client
Avis Nazionale
What we have done
Campaign
Digital
Event
Photo
Special project
Video
Sector
No profit

Avis volunteers are once again the protagonists of the project Alfabeto della Solidarietà (Alphabet of Solidarity). Thirty-five people of all ages hold the letters of the alphabet in four different characters, literally becoming “carriers” of solidarity messages.

Through an interactive online game, anyone can use the letters to compose their message and share it on their social profile.

Alfabeto della Solidarietà was also the subject of an installation in Milan main train station in May 2017.

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