Between 2010 and 2013, in a multi-annual communication route, Heads contributed to the global repositioning and reorganization of the Bata image. The brand acquired a significantly fashion dimension which was applied, year after year, in multi-subject campaigns geared to a wide range of consumers.
The FW 2012 campaign continues the route begun two years earlier and remains faithful to the spring/summer campaign. Different subjects and strong colourful images, representative of the winter season, distinguish the various target segments.
