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Bata

Advertising campaign FW12

Client
Bata
What we have done
Advertising
Campaign
Catalogue
Photo
Video
Sector
Fashion

Between 2010 and 2013, in a multi-annual communication route, Heads contributed to the global repositioning and reorganization of the Bata image. The brand acquired a significantly fashion dimension which was applied, year after year, in multi-subject campaigns geared to a wide range of consumers.

The FW 2012 campaign continues the route begun two years earlier and remains faithful to the spring/summer campaign. Different subjects and strong colourful images, representative of the winter season, distinguish the various target segments.

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Collaborators
Photo
Emilio Tini, Giulio Rustichelli
Video
Giulio Tami
Styling
Simone Guidarelli
Do we collaborate?
Contact us