retina_heads_sito_work_emc_baby_fw22_v0513
EMC - Everything Must Change

Advertising campaign Baby FW22

Client
EMC - Everything Must Change
What we have done
Advertising
Campaign
Catalogue
Photo
Sector
Fashion

Flowers do not grow from plastic, but from its recycling they do, and that’s not all.

The Baby Fall Winter 2022 collection of EMC is inspired by the most interesting feature of plastic: the ability of being something new. Plastic can give a new contribution if it’s recycled. A thought to deepen with children, in early ages too. A reflection that lead the shooting we did for baby wear of EMC.

retina_heads_sito_work_emc_baby_fw22_v0514
retina_heads_sito_work_emc_baby_fw22_v0516
retina_heads_sito_work_emc_baby_fw22_v0518
retina_heads_sito_work_emc_baby_fw22_v0519
retina_heads_sito_work_emc_baby_fw22_v0520

Collaborators
Photo
HEADS Production
Styling
Debora Cattelan
Do we collaborate?
Contact us