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EMC - Everything Must Change

Advertising campaign FW18

Client
EMC - Everything Must Change
What we have done
Advertising
Campaign
Catalogue
Photo
Sector
Fashion

The world has changed, and perhaps we have changed too.
The restyling of EMC’s brand identity became the pretext for giving a new meaning to the acronym and marking a return to values that are both traditional and very contemporary: simplicity, essentiality and awareness.

The wood, a mirror, the children’s name written on the face: the concept of the EMC’s 2018 Fall Winter campaign explores the theme of identity, tackled in a playful way, with the carefreeness typical of children. Suggestions and games of perspectives dominate the open air set where the natural charm of the forest is enhanced by reflections that multiply, creating scenarios in-between reality and illusion.

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Collaborators
Photo
Massimo Costoli
Styling
Maddalena Montaguti
Do we collaborate?
Contact us