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GUM Design

Advertising campaign FW20

Client
GUM Design
Sector
Fashion

She is here, she is GUM.

The FW20 campaign created by Heads for GUM Design is an atmosphere without references. She is suspended and mysterious like the protagonist, immortalized by the lens of the photographer Luca Manfredi. Each shot crystallizes a woman and her bag in a still image. A transparent wall reveals but at the same time hides and transforms movements and gestures into plastic but bewitching poses. Who is the real protagonist between the two?

The claim is a game of references to presences on the scene, but the answer is clear. She is here, she is GUM.

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Collaborators
Photo
Luca Manfredi
Styling
Emanuela Fiozzi
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