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GUM Design

Social SS22

Client
GUM Design
What we have done
Facebook
Graphic design
Instagram
Photo
Social
Sector
Fashion

Loved by mothers, stolen by daughters.

The SS22 social & digital strategy we designed for GUM, the Italian bags brand, wanted to reveal one of the hottest truths ever: daughters steal mothers’ bags, and vice versa. The shooting and social media marketing strategy we created embraced not only the shared passion (in all senses) of fashion, but also the tenderness of the mother-daughter relationship.

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Collaborators
Photo
Francesco De Luca, HEADS Production
Do we collaborate?
Contact us