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Skap

Advertising campaign FW17

Client
Skap
What we have done
Advertising
Campaign
Photo
Sector
Fashion

Skap is a fashion brand owned by a large Chinese group which turned to Heads to redesign its logo and communication and to reposition itself in a higher segment, closer to the Made in Italy.

The concept of the Urban Promenade associates the brand with city life and an international style.

The launch campaign was shot in Paris by the photographer Christophe Rihet, in some of the city’s most iconic locations: Trocadero, Louvre, Pont Alexandre III. This is the first in a series of reportages on fashion cities.

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Collaborators
Photo
Christophe Rihet, Francois Quillacq
Styling
Julia Sanchis, Melanie Arango
Do we collaborate?
Contact us